CBS News
For the CBS Evening News re-launch, I helped develop and edit social and on-air brand spots, including graphics and animations, to support the updated look and feel of the show. The goal was to reflect the show’s refreshed energy and tone — with a quicker editing style and more dynamic visuals that highlight the human-centered journalism and storytelling CBS is known for.
CBS News Brand IDs
Since 1991, Eye on America has been a regular segment during the CBS Evening News. It features inspirational, informative stories on Americans who are solving a range of challenges in creative ways. The goal was to evolve the brand image as it focuses on stories from middle America.
Franchise IDs
Breaking News
Every news organization shouts "Breaking News," but the CBS Evening News approaches it differently — with powerful storytelling that highlights the humanity behind each event. For us, breaking news isn’t just about being first on the scene; it’s about breaking down the story and capturing the human side that truly matters.
