CBS Evening News
For the CBS Evening News re-launch, I created and edited these social and broadcast brand spots, graphics & animations to help bring the new show and style of the show to life. It was an incredible project to be part of, especially contributing to such an iconic media brand. I worked with an amazingly talented team of marketing pros at the network who made the show launch successful on all fronts. Check out the goods below!
Brand Spots & IDs
I created the first video to capture the show's refreshed energy, using faster-paced editing and dynamic graphics to reflect its modern direction. The second video focuses on the exceptional storytelling that CBS has long been known for, showcasing the powerful, human-centered journalism that defines the brand.
Since 1991, Eye on America has been a regular segment during the CBS Evening News. It features inspirational, informative stories on Americans who are solving a range of challenges in creative ways. The goal was to evolve the brand image as it focuses on stories from middle America.
Eye on America
Breaking News
Every news organization shouts "Breaking News," but the CBS Evening News approaches it differently — with powerful storytelling that highlights the humanity behind each event. For us, breaking news isn’t just about being first on the scene; it’s about breaking down the story and capturing the human side that truly matters.
